Perishable eCommerce Agency — Not SaaS, Not a Marketplace
The eCommerce engine your meat business deserves — built for you, not handed to you.
Every cut, every pound, every wholesale account — sold the way meat actually works. Perishly builds and deploys complete online selling operations for ranchers, butchers, processors, and meat distributors across the USA and Canada. We configure it. We launch it. We stand behind it.
Why Meat Businesses Switch to Perishly
Your operation is losing revenue every single day it runs on phone calls and manual entry.
Barn2Door charges you per subscriber as you grow. Freshline and Pepper hand you a platform to configure yourself. Nobody builds, launches, and stands behind the full operation the way Perishly does — and the gap shows in your numbers.
01
A ribeye doesn't weigh exactly 1 lb — your checkout needs to know that
Catch-weight selling — charging the actual packed weight, not the listed weight — is the single most important capability in meat eCommerce. Most platforms bolt it on. We build it as the foundation of your entire DTC storefront.
02
Restaurant buyers should not be calling your front desk at 6 AM
Every phone order your team manually enters is time wasted, a mistake waiting to happen, and a relationship that could go to a better-equipped competitor. Your wholesale buyers deserve a portal that works like a proper B2B storefront.
03
Competitors charge you more as your subscription base grows
Barn2Door’s pricing escalates with every new subscriber. Perishly’s monthly fee is flat — whether you have 100 or 10,000 members in your beef CSA. You keep the revenue you earn. No per-subscriber tax on your growth.
04
Cut sheets on paper create errors that cost you customers
When a whole-animal customer’s cut preferences get lost between phone, email, and handwritten notes, you wear the cost — in product waste, in re-cuts, and in customers who don’t come back. Digital cut sheets eliminate this entirely.
“We build the infrastructure that fixes every one of these — then we stay to make sure it works.”
How Perishly Stands Apart
What you can't get from Barn2Door, Freshline, or Pepper.
Three things that no self-serve platform can give you — because they require someone who’s actually done this before for meat businesses specifically.
We build it — you don't configure it yourself
Barn2Door, Freshline, and Pepper all hand you a platform and documentation. Perishly assigns a team that maps your workflow, builds your storefront, migrates your data, trains your staff, and launches your operation. You never touch a configuration screen.
Competitors: DIY setup
Flat monthly fee — not a subscriber tax or commission cut
Barn2Door charges per subscriber. Freshline and Pepper take commissions or charge per order volume. Perishly charges a flat monthly retainer — and takes zero commission on every pound you sell. As your revenue grows, your platform cost stays the same.
Competitors: Fees scale with your success
Built specifically for meat — not adapted from generic food eCommerce
Catch-weight settlement, whole-animal pre-orders, digital cut sheet management, hanging-weight-to-packaged-weight yield tracking, batch/lot traceability — these aren’t features we added. They’re the architecture the entire platform was built on, because that’s what meat selling requires.
Competitors: Generic perishables platform
Barn2Door
- Per-subscriber fee — costs grow as you add CSA members
- Self-configured — no implementation team provided
- No wholesale B2B portal with custom per-buyer pricing
- No AI order intake from SMS, WhatsApp, or voicemail
Freshline / Pepper
- B2B distribution focus — limited DTC meat storefront
- No catch-weight settlement native to DTC checkout
- No whole-animal pre-order or digital cut sheet system
- No meat-specific subscription box builder
Perishly
- Flat monthly fee — zero per-subscriber or commission charges
- Full white-glove implementation — we build and launch for you
- DTC + B2B unified — one operation, one platform
- Catch-weight, cut sheets, subscriptions, AI intake — all native
Our Approach
We don't send you a login and wish you luck.
Every Perishly engagement is a hands-on build. We come in, learn exactly how your meat operation sells, and leave with a running eCommerce system — not a manual for you to figure out.
Phase 01
Discovery — We Learn How Your Operation Actually Works
We spend time in your operation — your cut room, your wholesale accounts, your delivery routes. We document every pricing rule, weight variation, customer relationship, and compliance requirement before we touch a single configuration.
Phase 02
Build — Your eCommerce Operation, Configured to Your Business
We build your DTC storefront with catch-weight checkout, your B2B portal with per-buyer pricing, your subscription engine, your cut sheet workflow, and your AI order intake. You review every element before we go live.
Phase 03
Migration — Your Customer Data, Your Catalog, Your History
We migrate your existing customer accounts, product catalog, order history, and pricing from whatever you’re using today — spreadsheets, a different platform, or a legacy system. Nothing gets lost. Nothing breaks at launch.
Phase 04
Launch & Stay — Trained, Running, and Supported
We go live with your team — front desk, warehouse, drivers, and owners. We stay through the first 30 days to handle every edge case. After launch, your dedicated account team is always available, not a chatbot.
14
Average days from contract to first live online order
92
Active deployments across meat, poultry, and food distribution
3.2×
Average DTC revenue growth for meat producers in year one
100%
Of clients have their operations fully migrated, zero data loss
What We Build
Five selling systems — one unified meat eCommerce operation.
Every solution is built around a single goal: selling more meat, with less manual work, on recurring revenue.
Catch-Weight DTC Storefront
Your branded online store — built for the way beef, poultry, and specialty cuts are actually priced. Customers see price per pound, select approximate weight, and get pre-authorized at checkout. The moment you pack their order, they’re charged for the actual weight. No refunds. No disputes. No rounding errors.
- Catch-weight checkout — pre-auth at estimated weight, settle at actual packed weight
- Whole, half, and quarter animal pre-orders with deposit flow and cut-sheet collection
- Seasonal product scheduling — cuts hide automatically when stock runs out
- Cold-ship day restrictions — orders only leave Mon–Wed to protect the cold chain
- Your brand, your domain — zero Perishly branding visible to your buyers
3.2×
DTC revenue growth, avg. year one
60%
Reduction in manual order processing
$0
Commission on every sale — ever
100%
Data migrated, zero loss at launch
B2B Wholesale Ordering Portal
Your restaurant, grocer, and food service buyers get a white-labeled portal with their exact pricing, their standing orders, and the ability to place and reorder at 11 PM without calling anyone. You set the rules. They order on your terms. Net-30/60/90 invoicing goes out automatically at fulfillment.
- Per-account custom pricing — each buyer sees only their negotiated catalog
- Standing order automation — weekly orders resubmit without buyer action
- Net-30/60/90 invoicing with auto payment reminders and aging dashboards
- Daily price sheet publishing — push updated prices to all accounts each morning
- Sales rep mobile CRM — your team sees every account's history and open orders
3.2×
DTC revenue growth, avg. year one
60%
Reduction in manual order processing
$0
Commission on every sale — ever
100%
Data migrated, zero loss at launch
Meat Subscription Box Management
Your beef CSA, monthly mixed-protein box, or farmer’s-choice bundle — running on a subscription engine that bills automatically, handles skips and swaps, generates your weekly pick list, and keeps churn low. Recurring revenue from your existing customer base, without recurring manual work.
- Weekly, biweekly, monthly, and quarterly subscription frequencies
- Customer self-service portal — skip, pause, swap cuts, upgrade box, update card
- Farmer's-choice and fully customizable box configurations
- Auto-billing with failed-payment recovery and dunning sequences
- Pick-list and packing slip generated per delivery cycle automatically
3.2×
DTC revenue growth, avg. year one
60%
Reduction in manual order processing
$0
Commission on every sale — ever
100%
Data migrated, zero loss at launch
Digital Cut Sheet Management
When a customer orders a whole or half animal, they complete their cut preferences in a structured online form — your processor receives a clean digital specification for every customer, every animal. No phone calls to confirm. No handwritten notes to decipher. No expensive re-cuts when something gets lost between farm and freezer.
- Structured online cut-preference form attached to each animal pre-order
- Processor view — digital specification per customer, per animal, at point of processing
- Hanging weight to packaged weight yield tracking per lot
- Automated customer notifications — confirmation, processing started, ready for pickup
- Digital archive of every cut sheet — searchable, exportable, dispute-proof
3.2×
DTC revenue growth, avg. year one
60%
Reduction in manual order processing
$0
Commission on every sale — ever
100%
Data migrated, zero loss at launch
AI Order Intake — Phone, SMS, WhatsApp, Email
Your wholesale buyers aren’t going to log into a portal on day one. Perishly’s AI meets them where they already order — WhatsApp, SMS, email, and voicemail — and converts their message into a structured order in your system automatically. No manual entry. No missed details. No 6 AM phone chaos.
- WhatsApp and SMS order intake — buyers send a message, order hits your queue
- Email parsing — AI reads order emails and creates structured transactions
- Voicemail transcription and parsing — no message goes unprocessed
- Confirmation sent back to buyer automatically with order summary
- All AI orders flow into the same fulfillment queue as portal and DTC orders
3.2×
DTC revenue growth, avg. year one
60%
Reduction in manual order processing
$0
Commission on every sale — ever
100%
Data migrated, zero loss at launch
End-to-End Selling Coverage
From the pasture gate to the restaurant kitchen — every selling touchpoint covered.
Perishly builds the selling infrastructure at every stage of the meat supply chain — so nothing falls through the gap between your farm and your customer’s door.
Farm & Ranch
Pre-orders, whole-animal deposits, harvest scheduling, DTC launch
Processor
Digital cut sheets, yield tracking, batch lot assignment per customer
Butcher Shop
Retail storefront, walk-in POS, wholesale catalog, custom orders
Distribution
B2B portal, AI intake, route optimization, proof of delivery
Productize what works
Consumer DTC, restaurant portal, subscription member, meal prep client
Catch-Weight Selling — Native, Not a Workaround
Variable-weight product types across every channel — DTC, B2B, and subscription. Pre-authorize at estimated weight, settle at actual packed weight. Handles steaks, roasts, ground, specialty cuts, and whole animals identically.
Recurring Revenue — Subscriptions That Run Themselves
Monthly beef boxes, quarterly CSA shares, weekly restaurant standing orders — all managed by the same subscription engine. Billing runs automatically. Pick lists generate on schedule. Member self-service handles the rest.
B2B Wholesale — Your Buyers Order on Your Terms
Custom catalog, custom pricing, net terms, and standing orders per account. Restaurant and grocer buyers order online at midnight if they need to. AI intake captures the ones who still prefer to text or call.
Point of Sale — Farm Stands, Markets, Walk-In Counter
Mobile POS for your farmers market booth or walk-in butcher counter. Syncs inventory with your online store in real time. A ribeye sold in person is instantly removed from your online availability.
AI Order Intake — Phone, SMS, WhatsApp, Email
Every buyer channel your customers already use — converted to structured orders automatically. No manual re-entry. No missed messages. Your sales team gets more done in less time because the intake layer does the heavy lifting.
Invoicing & AR — Automated from Fulfillment to Payment
Invoices generate the moment a wholesale order ships. Net-30/60/90 terms enforced automatically. Payment reminders go out on schedule. Your outstanding receivables shrink — without your team chasing them manually.
Who We Serve
Every business in the meat supply chain — built for the way your operation works.
Whether you raise cattle, process cuts, or distribute to restaurants — we have deployed this exact solution before.
Ranchers & Livestock Farms
Ranchers & Livestock Farmers
You raise the herd. We build the storefront that sells it — catch-weight beef and poultry, whole and half-animal pre-orders, custom cut sheets, and a subscription box program that turns one-time buyers into monthly recurring customers.
Catch-Weight
DTC Storefront
Subscriptions
Cut Sheets
Butcher Shops & Processors
Custom Butcher Shops & USDA Processors
We digitize your cut sheet workflow, build your retail storefront and wholesale portal, and track yield from hanging weight to packaged cut — across every farm client and every retail customer you serve.
Cut Sheet Mgmt
Yield Tracking
Retail + Wholesale
Meat CSA Operators
Beef & Poultry CSA Operators
We build your entire subscription operation — box builder, member self-service portal, auto-billing, skip and pause management, and weekly pick lists. Your CSA runs itself so you can focus on the animals, not the admin.
Box Builder
Auto-Billing
Member Portal
Pick Lists
Meat Distributors
Regional Meat Distributors & Wholesalers
We build your digital ordering infrastructure — white-labeled B2B portal, AI order intake via WhatsApp and SMS, net-30/60/90 invoicing, route optimization, and proof of delivery. Stop running your distribution operation on phone calls and spreadsheets.
B2B Portal
AI Ordering
Route Optimization
Restaurant & Food Service
Restaurant & Food Service Supplier
We build your chef-friendly ordering portal — daily price sheet publishing, standing orders, premium cut catalogs, and delivery tracking. Become the supplier your restaurant buyers call first and rarely leave.
Daily Pricing
Standing Orders
Chef Portal
Meal Prep & Catering
Meal Prep Businesses & Caterers
We build your wholesale procurement system — pre-portioned cut ordering, recurring purchase schedules, real-time inventory visibility, and volume-based pricing tiers. Lock in reliable, consistent supply without the weekly back-and-forth.
Pre-Portioned Cuts
Volume Pricing
Recurring Orders
Results That Speak for Themselves
The numbers behind the freshness.
Ranches, butcher shops, and distributors who stopped managing their business on phone calls and spreadsheets — and what happened when they didn’t.
3.2×
Average DTC revenue growth for meat producers in year one
60%
Average reduction in manual order entry time across distribution clients
92
Active client deployments across meat, poultry, and food distribution today
14 days
Average go-live time from signed agreement to first live online order
SOC 2 Type II
PCI DSS Level 1
99.9% Uptime SLA
Zero Commission on Sales
White-Glove Onboarding
Flat Monthly Pricing
From Operators Who Made the Switch
What happens when your eCommerce actually fits your operation.
★★★★★
“Before Perishly, we took whole-animal orders over the phone, called customers to confirm their cut preferences, and manually invoiced every sale. The cut-sheet process is now fully digital, customers get their invoice the moment we pack the box, and our DTC sales have nearly tripled. I wish we’d made the call two years earlier.”
JR
James Rodriguez
Owner · Rodriguez Family Beef Ranch — Hill Country, TX
DTC revenue 3× in 8 months
★★★★★
“Our sales reps spent 40% of their day entering phone orders. Perishly built us a B2B ordering portal and turned on AI intake for WhatsApp — restaurant buyers send their order in the morning, it hits the warehouse queue automatically, and our reps spend their time on relationships and upsells instead. That’s 20 hours a week back per person.”
SC
Sarah Chen
VP Operations · Midwest Meat Distributors — Chicago, IL
80% of orders now placed digitally
★★★★★
“We looked at Barn2Door. The per-subscriber pricing model was a dealbreaker for a CSA our size — we’d have been paying more every time we added a member. Perishly’s flat rate and the fact that they actually built everything for us made the decision easy. Our subscription operation runs itself now.”
SC
Michael Walsh
Owner · Blue Ridge Beef CSA — Asheville, NC
340 subscription members, zero manual billing
Case Study
How a family-owned meat distributor added $1.4M in annual revenue — without adding headcount.
The Situation
Richardson Foods — a third-generation meat distributor with 120 restaurant and grocery accounts — was processing every order by phone, reconciling payments on spreadsheets, and spending 20+ hours a month on manual paperwork. Outstanding receivables had climbed to $340K.
What Perishly Built
A white-labeled B2B ordering portal with custom pricing per account, AI order intake for WhatsApp and SMS, automated net-30 invoicing, payment reminders, and route optimization. Built and live in three weeks. Every account migrated, zero data loss.
“Perishly didn’t just save us time — it showed us revenue we were missing. Our reps found 12 accounts that had quietly stopped ordering premium cuts because ordering was too inconvenient. The portal brought them back.”
— Michael Richardson, CEO · Richardson Foods, Ontario CA
Richardson Foods
3rd-gen family meat distributor · Founded 1939 · Ontario, CA
Results — 9 Months After Launch
+$1.4M
New annual revenue from re-engaged and previously invisible accounts
78%
Of daily orders now placed digitally — up from 12%
$85K
Faster in accounts receivable collections per quarter
3×
Increase in sales rep productivity and upsell conversion
Integrations
Connects with the tools your operation already runs on.
No rip-and-replace required. We integrate Perishly into your existing accounting, shipping, and communication stack.
📊
QuickBooks
Accounting
🧾
Xero
Accounting
💳
Stripe & ACH
Payments
🚚
ShipStation
Shipping
💬
WhatsApp Business
AI Order Intake
📦
FedEx Cold Chain
Cold Shipping
🗺️
Route Optimization
Logistics
📱
Driver Mobile App
Proof of Delivery
🔗
Zapier / REST API
Custom Workflow
🌡️
IoT Temperature
Cold Chain Monitor
Don’t see your stack? We build custom integrations for every implementation. Talk to us — if your meat operation needs it, we’ve likely done it before.
Ready to sell meat the way it deserves to be sold?
Your first sale on Perishly is 14 days away.
Book a free 30-minute consultation. We’ll map your operation, show you exactly what we’d build, and give you a clear timeline — before you spend a dollar.