Grow Phase — Paid Media & Advertising
Paid advertising campaigns built for operations that need buyers today and subscriptions tomorrow
Paid media agencies optimize for impressions and cost per click. Our paid advertising for agriculture and food businesses is built to move orders — subscription sign-ups, wholesale inquiries, and DTC revenue — not vanity metrics. Every dollar earns its place against your customer acquisition cost.
2.1×
paid media ROI
meat processors
$3.2K
average customer
lifetime value
18%
average subscription
conversion from paid
67%
wholesale inquiry
attribution
Google Shopping
Paid Search
Paid Social
Retargeting
DTC Campaigns
B2B Lead Gen
The Real Problem
Most paid media agencies optimize for metrics you don't care about.
They measure cost per click and impression share. You measure customer acquisition cost and subscription churn. They build campaigns for consumer audiences researching “best grass-fed beef brands.” You need buyers searching “grass-fed beef bulk order” and “halal certified meat wholesale.”
Perishly’s paid advertising for agriculture and food businesses separates DTC demand from wholesale inquiries, subscription sign-up campaigns from one-time order acquisition, and transactional buyers from seasonal planning buyers. We run campaigns against your actual unit economics, not agency benchmarks.
📊
Vanity metric optimization
Agencies lower cost per click while your customer acquisition cost stays high. We optimize backwards from your subscription conversion rate and wholesale inquiry cost.
🎯
Wrong audience targeting
Generic food brand audiences don’t convert for agricultural operations. We build separate audiences for ranchers buying bulk, retail consumers buying DTC, and food service buyers with different seasonal needs.
💰
Campaign structure built for e-commerce, not operations
Generic eCommerce templates do not account for cold-chain, processing delays, or catch-weight inventory. We structure paid campaigns around your actual order workflow.
📱
Seasonal ignorance
Your demand moves with harvest windows and processing schedules. Generic agencies run flat campaigns year-round, wasting spend during out-of-season periods.
What We Deliver
Paid media campaigns built for agriculture and food brand unit economics, not agency benchmarks.
Every paid media dollar flows through a funnel built for your operation type, seasonal window, and buyer journey — whether you’re running subscription acquisition, wholesale lead generation, or multi-channel demand capture.
📍
Google Shopping Optimization
Product feed management built for catch-weight, subscription SKUs, and variable inventory. We handle cold-chain labeling, processing-delay messaging, and real-time availability feeds that confuse standard eCommerce setups.
Paid Performance
🔎
Paid Search for Ag & Food
Keyword bidding rooted in your buyer intent: ranchers searching “bulk beef delivery,” food brands targeting “wholesale distributor purchasing,” retail buyers on “halal meat supplier.” Separate campaigns by channel and season.
Paid Search
📱
Paid Social Audience Building
DTC consumer campaigns separate from wholesale buyer targeting. We build lookalike audiences from your subscription customers, then retarget cart abandoners and seasonal buyers with dynamic product ads tied to your processing calendar.
Paid Social
🎯
Retargeting & Remarketing
Website visitors who don’t convert immediately get sequenced campaigns: cart abandoners see urgency messaging, price researchers see guarantees, wholesale visitors see B2B case studies. Messaging changes with inventory and season.
Retention
📧
Lead Generation Campaigns
Wholesale and B2B lead capture built for your sales cycle. We run separate campaigns for restaurant buyers, retail category managers, and food service distributors — each with messaging aligned to their buying calendar, not a generic form.
Lead Gen
📊
Paid Performance Reporting
Monthly reporting tied to your actual business outcomes: customer acquisition cost per channel, subscription conversion from paid, wholesale inquiry cost, and CAC payback period. Not impressions. Not clicks. Revenue metrics.
Analytics
🔄
Seasonal Campaign Planning
Paid media budgets that move with your harvest windows, processing schedule, and seasonal demand. We shut off campaigns when you’re out of stock, ramp spend before peak windows, and restructure messaging for holiday buying cycles.
Strategy
💳
Dynamic Product Ads
Ads that automatically pull from your real-time inventory, pricing, and availability. Subscription customers see personalized re-engagement messaging. Wholesale visitors see bulk pricing and order minimums. One ad account, multiple customer journeys.
Paid Social
🌐
B2B Paid Media Infrastructure
LinkedIn and Google B2B campaigns structured for your wholesale buyer journey. Account-based targeting for food service distributors and restaurant groups. Messaging covers slotting, category review timing, and minimum order economics.
B2B
Real Results
Paid media campaigns that earn customer acquisition cost recovery in 60-90 days.
Every result below was delivered with managed campaign optimization. We run the paid accounts. You focus on operations. No agency markups on ad spend.
Halal Meat Processor
Oasis Livestock
USDA halal certified processor capturing digital procurement volume from wholesale buyers and food service distributors for the first time with paid social and LinkedIn lead campaigns.
64% Digital Volume
90 Days
$1.8K CAC
“Perishly moved our halal certification from a branding liability into a paid media advantage. Our B2B buyers now find us because they’re specifically searching for certified product.”
— Oasis Livestock Procurement Lead
Craft Beverage
Craft Beverage Co.
CPG brand running paid search and social campaigns to capture both DTC consumer demand and wholesale distributor inquiries, with separate campaign structures for each buyer type and seasonal windows.
2.8× ROAS
44% Subscription Rate
$2.1K CAC
“Having separate DTC and wholesale campaigns meant we weren’t competing with ourselves in auctions. Each buyer type sees the right message at the right time.”
— James Martinez, Craft Beverage Co.
CSA & Bundles
Pure Country Harvest
49-year family operation launching seasonal bundle boxes with paid social and search campaigns capturing repeat buyers and new seasonal customers during peak harvest windows.
2.9× Bundle Revenue
35% Seasonal Repeat
$890 CAC
“The seasonal approach to paid media was the game-changer. We weren’t wasting budget during slow months. The campaigns moved with our actual harvest schedule.”
— Laura Klingeman Smith, Pure Country Harvest
Operators & Brand Leaders
From the people running the operations.
★★★★★
“We needed paid media that understood wholesale buyer calendars, not consumer audience templates. Perishly’s B2B paid campaigns brought our CAC down 40% in three months.”
RM
Robert Martinez
Almena Meat Company
★★★★★
“Seasonal paid media adjustments saved us thousands every month. No more wasting budget during processing delays or slow seasons. The campaigns pause and restart automatically.”
SK
Sarah Kim
Flying K Ranch
★★★★★
“Our Google Shopping feed finally works for catch-weight products and processing delays. Perishly’s structured data handles inventory complexity that destroyed generic eCommerce setups.”
TD
Tom Devoe
Fathom Seafood
The Perishly Difference
Three things no generalist paid media agency can match.
01
We understand operation-based unit economics
We optimize paid campaigns backwards from your CAC, subscription conversion rate, and wholesale inquiry cost. Not CPM benchmarks. Not industry averages. Your actual margin math. Every campaign dollar ties to a business outcome you care about.
02
Managed account operation, not consulting
We run your Google Ads accounts, manage your Facebook and Instagram ad spend, and optimize your Google Shopping feed. You do not hire a junior account manager to check on our work. We manage it end-to-end on a flat monthly retainer.
03
Separate DTC and wholesale campaign structures
Your subscription buyer and your food service distributor need entirely different campaigns. We run separate account structures that prevent bid competition, allow buyer-specific messaging, and track CAC by channel type. No one-size-fits-all ad account.
Our Methodology
Build. Grow. Scale.
Phase 01
Build
Brand strategy, eCommerce platform, product photography, demand forecasting. The foundation paid campaigns run on.
Phase 02
Grow
Paid search, paid social, email automation, SEO, PR. Demand generation that compounds across channels.
Phase 03
Scale
ERP integration, B2B portals, multi-channel reporting. Infrastructure for the revenue your campaigns have earned.
Common Questions
Questions we get from operators and brand leaders.
If your question is not here, book a free audit. We answer everything in the first session.
Why do ranches and farms need different paid media than generic eCommerce brands?
Agricultural operations have unit economics and buyer behavior that eCommerce templates don’t handle. You have cold-chain requirements that affect order timing, processing delays that impact delivery messaging, seasonal inventory windows, and often both DTC and wholesale channels running simultaneously. Generic paid media agencies don’t account for any of this. They optimize for cost per click. You optimize for customer acquisition cost against hanging weight pricing and subscription churn.
How is Perishly's paid media different from hiring an in-house paid media manager?
Hiring in-house means you pay a salary (usually $55-75K for experienced talent), you train them on your specific operation, you manage their vacation and benefits, and you’re still their only account. With Perishly, you get a full paid media team (strategists, data analysts, creative optimization experts) on a flat monthly retainer. We’re incentivized by your revenue outcomes, not by our ad spend growth.
What if we're running both DTC and wholesale? Can you handle both in one account?
That’s why we run separate campaign structures. One Google Ads account with separate DTC and B2B campaigns prevents bid competition, allows buyer-specific messaging (consumer subscriptions vs. wholesale minimums), and lets us track CAC separately by channel. You see which buyer type is more profitable on paid and can adjust budget allocation accordingly.
How do you handle seasonal product availability in paid ads?
Paid campaigns scale with your processing schedule and seasonal windows. We pause or reduce spend during out-of-stock periods, ramp before peak harvest or holiday seasons, and adjust messaging for inventory reality (pre-orders vs. in-stock). Your Google Shopping feed updates in real-time with availability status, so ads only show to buyers you can actually fulfill.
Do you manage the ad spend directly or do we keep control?
We manage your ad accounts directly. You provide us daily budget caps, and we optimize within those constraints. You see real-time dashboards of spend, CAC, conversions, and revenue. You approve major strategy shifts. But day-to-day bid adjustments, audience refinement, and campaign optimization — that’s our job, not yours. You run operations. We run paid media.
What's your pricing model?
Flat monthly retainer based on your account complexity and monthly ad spend. No percentage of ad spend. No performance fees. No commissions on revenue. You pay one number, we optimize your accounts, and any revenue growth from paid media goes entirely to you. Most operations run $2K-$8K monthly ad spend with retainers between $1,200-$3,500 per month.
Ready to get started?
Start with a free paid media audit built for your agriculture or food business.
We will show you exactly where your current paid campaigns are leaking margin, which buyer segments you’re not targeting, and what a realistic paid media roadmap looks like for your operation and seasonal windows. Our paid advertising audits are specific to your unit economics, not a generic framework.