Purpose-built for perishable commerce — serving 12+ countries See Pricing →
James had been farming since before Daniel wrote his first line of code. He knew things that no product manager in San Francisco would ever think to ask about: how a 14-pound brisket needs to be billed differently than a 9-pound one. How a halal certification isn’t just a document — it’s a relationship with an inspector, a slaughter facility, and a community of buyers who will never forgive a mistake. How a bad batch expiry call at 4 AM can wipe out six weeks of margin.
Daniel knew how to build systems that scaled. But he’d spent his career building tools for industries where the product stayed on a shelf indefinitely. When James described the perishable supply chain — the temperature windows, the weight variability, the regulatory maze — Daniel’s first reaction was disbelief. His second was: “Why doesn’t this software exist?”
They started not with a pitch deck but with four real clients, four real problems, and a commitment to not ship anything until it actually worked in the field. That discipline — born of James’s frustration and Daniel’s engineering standards — is what separates Perishly from every platform that was adapted for food rather than built for it.
By 2016, clients were finding them from Austin, Texas to California. By 2020, the AI capabilities the broader tech world was just discovering, Perishly had already been applying specifically to harvest forecasting, order intake, and cold-chain anomaly detection. By 2024, 92 food businesses across the USA, Canada, Australia, and the Gulf States were running operations on infrastructure the brothers had spent 14 years perfecting.
They made Perishly a platform because the industry needed it — not because it was the easy next step.
FEFO rotation, batch expiry, cold-chain thresholds — these have to be the foundation, not a plugin. Every generic platform treats expiry as an edge case. In food, it’s the primary case.
Every feature in Perishly was requested by a real operator with a real problem. We don’t build in the abstract. We build in the cold room.
We build for the person who’s been on their feet since before dawn, not for the product demo. If a feature doesn’t work with cold hands and no signal, it doesn’t ship.
We build for the person who’s been on their feet since before dawn, not for the product demo. If a feature doesn’t work with cold hands and no signal, it doesn’t ship.
Remote-first, field-obsessed, and still small enough that every person here has talked to a real food operator in the last 30 days
Engineers, product designers, and food industry veterans. If you have ever gotten genuinely angry at a spreadsheet while trying to run a food business — we should talk.